Resources · Website Performance
Site speed and technical health are not just engineering concerns — they directly affect rankings, crawlability, and whether visitors stay long enough to convert. This resource explains the performance factors that matter and how to prioritize them.
Google uses Core Web Vitals (LCP, INP, CLS) as ranking signals, and slow pages lose visitors before content loads — especially on mobile networks. A slow website quietly taxes every other marketing investment: ads cost more, rankings underperform, and conversion rates drop.
Focus on field data (what real users experience), not just lab scores:
AI systems retrieve pages before they can summarize or cite them. Slow, bloated, or poorly structured pages are harder to retrieve and parse — another reason performance work compounds across traditional and AI search.
